- Visual Identity
- Key Art
- Logo Design
- Campaign Toolkit
Rewind the Past, Control the Future
Defining a brand to stand the test of time.
Conv/rgence: A League of Legends™ Story, developed in partnership with Double Stallion, is a new 2D action platformer from Riot Forge blending dynamic combat and a unique time manipulation mechanic all presented in a high-impact art style. This game will be a visual masterpiece that delivers an invigorating energy to players at every turn.
We were excited to collaborate with Riot Forge and Double Stallion on creating the suite of assets needed to help announce and launch Conv/ergence. With such dynamic and engaging gameplay, lore, and characters, we were able to craft a high energy visual identity grounded in the experience. Bright colors, dynamic and expressive heroes, and a little bit of magic, make for memorable and distinct visuals that offer a whole new look for League of Legends.
The Art of Time Travel
For Conv/rgence, we set out to develop two pieces of key art to support both the Standard and Deluxe Editions of the game. Both pieces of art needed to hero Ekko, one of the most beloved League of Legends™️ characters, and his time manipulation abilities, however each piece of art also needed to serve a specific function.
The Standard Edition art was designed to invite new audiences into the League of Legends™️ universe, by leaning into the action-oriented gameplay of Conv/rgence for a dynamic and exciting visual impact.
The Deluxe Edition art was geared more towards LoL fans who are eager to delve into the stories behind this already known and loved character, focusing primarily on the dynamic between Ekko and his nemesis in Conv/rgence.
This One’s for the Fans
Conv/rgence is rooted in an energetic, high-contrast, graphic visual style filled with colors and textures that nod to the high-tech dystopia that is Zaun. These visual cues, and Ekko’s time-manipulation abilities, lent themselves to a visually striking approach for this Collector’s Edition concept inspired by the art our team developed.
Reaching Global Audiences
Taking inspiration from the English language brand identity for Conv/rgence, Skylight worked with the Riot Forge team to develop a collection of localized logos for use in key global markets.
Defining the Future
Ultimately, a brand is only as strong as the guidance that ensures its flawless delivery to fans. With a broad suite of newly developed brand tools at our disposal, the final step was for our team to create a comprehensive brand style guide, giving Riot Forge and Double Stallion everything needed to bring Conv/rgence to life for its global launch.