We are an independent brand experience studio.
Born from a spirit of optimism and led by a team of veteran creatives we do bright work with bright people.
With deep insight into gaming, entertainment, and technology, we help our clients shine the light on new possibilities, and reach broader audiences with playful, purposeful, and meaningful, experiences designed for a rapidly evolving world.
A long-standing, highly collaborative partnership, we work with executive leadership across many teams, helping to position Electronic Arts for the future with a suite of brand tools to engage tomorrow’s players and fans everywhere.
Working closely with new friends at WB, we’ve helped transform their app store experience with fresh campaign content and motion graphics for beloved IP including Game of Thrones, Westworld and Harry Potter on mobile and HD.
An enduring partnership with one of our favorite brands. We helped visualize their future brand architecture and developed visual identity systems. Most recently we created the flexible visual foundation for the X0 events.
When competition started to crowd this industry leader, they came to us for a new identity. Together we crafted a new logo, motion branding, and corporate guidelines.
Chewy came to us to help identify white space, understand new audiences, and develop a positioning strategy for a new business vertical. We then crafted a sub brand visual identity system and GTM strategy for their newest sub brand.
Collaborating closely with some of the industry’s most established gaming veterans, we developed a logo and design system for PUBG’s newest game development studio, Striking Distance.
Just down the street from us in Old Town, Lan Su Chinese Garden is one of Portland’s most iconic cultural centers. Our partnership is ongoing; helping to refresh brand assets, celebrate their 20th anniversary, and lay the groundwork for what’s next.
We partnered with the gaming legends at Blizzard to help bring one of the most famous and loved franchises in history to mobile with a fresh visual identity system, Key Art and campaign content.
We helped the Monolith team to imagine what a future game IP could look like, through concept art and character design.
Alchemy Code Lab
When the most innovative code lab in Portland approached us to collaborate we were thrilled to help create foundational brand tools to connect with their diverse student body, secure series A funding, and expand beyond the local market.
Our friends at Nexon come to us when they need help introducing a beloved global franchise to Western audiences, identifying fresh opportunities for fan engagement, or establishing brand standards optimized for today and tomorrow.
We’re helping Riot Forge, a publishing label within Riot Games, to define the brand strategy and visual identity for new games that expand the League of Legends universe into new genres and onto platforms.
What we do
What we mean when we say, “shine the light.”
We’re research-led. We distill category, trend, and consumer insights, and analyze business objectives to plan the smartest path forward. Together we create alignment tools that meaningfully connect our clients with culture, and define solutions that transform the consumer experience.
We work with our partners to outpace disruption by designing brands their consumers want and need tomorrow. We create identities that bring a brand’s character to life and extensible design systems that give our clients the tools they need to deliver on-brand experiences every day.
With end-to-end content production capabilities, we partner with our clients to help realize their vision and get the content they need faster. We approach content production holistically, generating the versatile assets needed to connect with audiences in the right time and place to make them want to interact and share.
We innovate event and environmental design to amplify brands and create experiences that become central to consumers’ lives. We dream big and ensure the initial vision is met, working responsibly within the technical and financial parameters to create rich and memorable experiences.
Who we are
We are a collective of artists, thinkers, and shape-shifters who believe in the adventure of uncertainty.
Small and agile by design, we’re passionate about realtime collaboration, faster timelines, fewer long meetings, and smarter outcomes.