- Visual Identity
- Key Art
- Logo Design
- Campaign Toolkit
We partnered with our friends at Riot Forge and the mad geniuses at Choice Provisions (see more of our work with CP HERE!) to develop a Visual Identity package for their new game, Hextech Mayhem: A League of Legends™ Story, including key art, logo, localization, social assets, and a custom Riot Forge logo.
Hextech Mayhem is a fast-paced rhythm runner starring the explosive LoL fan fave Ziggs. Every element in our Visual Identity was designed to highlight the chaos, energy, and action of the game, and put our hero character front and center.
Hextech Mayhem is ALL about music, rhythm, movement, and…well, explosions! So, our brand mark reflects the chaotic energy and musical fun radiating from the gameplay. And, knowing both mobile and Nintendo Switch are key platforms for the game, we needed to ensure that our mark was incredibly legible and distinct, regardless of screen size.
To support the global launch, Skylight extended our design themes into a collection of localized logos for use in key markets throughout Asia.
To go along with the overall Visual Identity, our team developed a custom version of the Riot Forge logo, adding a new level of energy to the iconic Riot mark.
Following its global launch, Skylight created a set of social assets to tease and launch a set of six DLC skins to build excitement and extend audience engagement.